E-Commerce and the Digital Economy in Morocco, a Factor of Social Inclusivity and Employment: Context, Approach and Limits

This publication was originally published on https://www.euromesco.net/

The Moroccan job market offers few opportunities for young non-educated Moroccans. With the rise of the internet, many Moroccans sought to find new ways to generate an income and find financial stability. During the COVID-19 pandemic, we have seen a rise of Moroccan entrepreneurs in e-commerce and dropshipping and a dramatic increase of motivational and educational content that aims at encouraging more people to seek this type of career. This phenomenon is not well studied, and the link between the rise of digital jobs in Morocco and social inclusiveness is even less explored. In this paper, I aim to interview dropshippers and other ecommerce professionals to establish the link between the rise of digital jobs and social inclusivity, as I have already witnessed that Moroccans who seek this type of professional pathways are often unemployed and come from lower social classes.