This article was originally published on RBC Royal Bank's innovation & perspective section. Kevin Vuong, Executive Lead, International & Lecturer, University of Toronto, Canada and Atlantic Dialogues Emerging Leader Alum 2018 contributed to this piece.
From the route you take home to where you choose to go for lunch, we have our own inherent preferences that predispose us to a particular decision.
And while we assume that our choices are rational, we know that isn’t always ...