Publications /
Policy Brief
Policy Brief
Building on « New Reputations »
September 15, 2020
Reputation, a key concept, if any, is an indicator of the esteem granted to a natural person but also to a company or a state entity. Consisting of a sum of perceptions, it is the overall outcome of a set of images, appreciations of actions and behaviors. Thus, the good reputation of a government is determined and measured by its ability to cope with the hardships that the country is going through, to face the upheavals that shake it and to manage the end of crises. At the level of international relations - especially in this phase of advanced globalization - a country’s reputation gives an image of its ability to be recognized within its region, and even beyond, and to adapt to the upheavals of globalization.
